Webmarketing 123 did a study that found some awesome statistics regarding social media marketing, direct leads and actual sales generated.  Since 2008 I have known this to be true I watched it save tremendous time and effort and increase new business I would have never found otherwise. They found that B2B and B2C companies are generating qualified leads:

  • 47% lead generation on Facebook
  • 35% lead generation on LinkedIn
  • 34% lead generation on Twitter

This is why I created the  SoMe Funnel, (I taught it in my presentation for the US Small Business Conference, you can get the content here) to help people see how to generate more leads though their social media. It’s critical to create systems that capture those leads, so you can follow through. (smartly and legally of course!)

 

In addition, the study found that 55% of B2C businesses have closed deals in social media (all three sites above) and 41% ofB2B businesses have closed deals on Facebook! That is impressive! Sixty percent of  companies intend to ramp up their social media marketing efforts in 2012. Do you have a plan? How will you engage your potential customers online? Remember customers are smarter than ever before! They want:

  • smart timely relevant content
  • engaged businesses that are responsive to their needs
  • the ability to have a voice as a consumer and be heard

Combine your system with content that speaks to your market and WATCH what happens!

 

Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”