I posted about how to increase and improve traffic and commenting on your blogs last week, and decided to research blogs to find out are small business owners REALLY maximizing the strategy. Here is what I found:
Take the time to build strategy into your blog and you will achieve better results! What one change can you make to your blog?
*For coaching on your blog with Ann, join the Social Networking Coaching Club
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
It’s easy to think: “UGH! I just need to get a blog posted!” Creating a blog that actually gets read, and even better gets commented on, is important as a business strategy. To blog smarter, there are smart strategies that will help your blog get better traffic and increase potential customers finding it. Graduates of my bootcamps have said that hits to their blogs went up 50% in ONE DAY just by:
Creating a key word title that optimizes search engine visibility
Placing 3 to 5 links within the actual body of the blog that are also keyword optimizable, what I call link love.
Ending the blog with a call to action. A question is a great way to tempt others to comment.
Posting your blog on your social media sites to encourage followers, friends and connections to read it.
Making sure your comment section includes that ability for people to share it with others via social media sites and it will “post” to the blog.
Of course there are many other smart strategies I teach, but these 5 will make a HUGE difference! Take a few moments after writing a blog and do these things to help your blog increase in visibility and readership.
Imagine if you went back to an old blog post and “awakened” it with these tips, what might happen! Which tips have you seemed to most neglect?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
I was recently asked, “When did you start “Thinking Big” as a business owner?” Personally, I believe in “go big or go home”. I always have. What then is a “Think Big” mentality?
Jump in and make it happen mindset.
Ability to plan well for results
To set big goals and work back on how to achieve them.
To be willing to take a big scary “risk”.
Ability to see and seize opportunity everyday
These are just a few. None of them matter if you don’t do “one last thing” – Surround yourself with “Think Big, Go Big” people. People who will encourage you, challenge you, and ask you smart questions toward success.
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
One of my favorite sales books, “The No BS guide to Wealth Attraction” by Dan Kennedy says “ It’s important to continuously ‘Prime the Pump.’” I think networking, which is critical to being influential, is much like great sales (versus slimy). With the influence factor I teach people to MAKE people WANT to be a part.
As I think more and more about it, THAT is what you want to do on these social media sites, for your career! How to do that is REALLY the question! The key is to build relationship with people like you do when you network. Ok, I’ll admit most people to not do that well either! But networking requires that you give first without EXPECTING anything in return. That you offer solutions for people, that you listen more than speak. Those same things need to be true for you when networking online. Using Dan Kennedy’s language, you can “Prime the Pump” to increase relationship on your social media sites:
Find a great news article and post it to a relevant group you belong to on LinkedIn. Pose a question about the article for people to answer and engage in the discussion.
Share a tool you use in your business and love on your facebook page, maybe even make a video about why you love it.
Read a great blog post or article online- share it with others on Twitter, and do your best to give the author credit by using their Twitter username.
Also stay connected – just take time to comment on their posts without saying anything about what you need.
Another great way to prime the pump – give “little pinks spoons” – tips and insights from your knowledge and wisdom that make people see your value, especially on LinkedIn!
I think it’s important to share different unique and special things on each site. You increase your value. You increase your Influence Factor.
Take a few moments and plan your strategy for each site you’re on. What will you offer that’s unique? How will you “Prime the Pump?”
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
This last month has been powerful for me when it comes to aligning my brand values with who I am. In this video I share two keys that have ALREADY taken my business to the next level in one short month:
So what’s the point?
1- is your voice truly aligned?
2- are you passing over opportunities that could give you the chance to reflect and grow?
I hope you will share and add!
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
