I was asked to talk about productivity and social media in order to increase profits at the US Small Business Conference in the San Francisco Bay area.  As I thought about this subject I realized that most people think that productivity comes from having a tool that will speed up and or organize what they do. While this is not completely untrue, tools can help greatly, I think that productivity in social media starts with WHAT before HOW to be successful.

There are several things that I teach my clients about productivity with their social media strategy. Here are 3 tips of several I will share in my presentation.

1-Develop and use an editorial calendar. This helps you strategize launches, what you need to educate about prior to a sale or”push” for events or ebook. Considering what it I call the “social media funnel” is critical for that success. How you move and “funnel” friends and followers from social media, to your blog, to your newsletter and back plays into what you have on your editorial  calendar. Planning this saves considerable time.
2-Have five core themes that are based on your brand that you can continuously write content to. These core themes allow you to focus content, gather relevant relate able information,  and writing of your content. Having these themes also helps your mind to focus and write. Also relate your themes to your editorial calendar.
3-Plan to repeat and repurpose your content. Most entrepreneurs are killing a tremendous amount of time trying to come up with new content to post on their social media every day. If you build a system of great tips and insights that will help your customers and then rewrite each tip to the 4 Warrior buying styles and preferences your content will go further than ever before. If you repurpose the same content for eBooks, article submissions and video, you have reached even more potential customers.

These are just a few of the strategies I will share- you can access the handout and powerpoint presentation for more though!!

 

Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”