I am moving through a new phase in completing my book, The Influence Factor: the editing phase. Yes, I have an editor, but I STILL have to review notes and changes and approve them or rewrite. It is a tedious process, that is for sure!

As I was going through a chapter today, I reread  a section where I share that becoming a copycat won’t create your influential voice. This is counter intuitive to what many teach us. “Don’t reinvent the wheel.” “Find someone in your field that does it well, and do what they do.”

I am sure many of you have seen it:

1-a new manager that starts to look and sound like another leader in the organization

2-a speaker that shares the same points as one they admire

3-a teenage girl trying to be like the “popular” girl

4-a customer service rep that is so scripted they cannot hear what your need is

I could go on and on.

Reality is this. Copying works short term. Originality works long term. Copying is easy, originality takes more work. When you step into the real YOU, you step into your ability to share your influential voice. Your originality. Your view of the world. I get it. People copy because they don’t know HOW to be their best selves. Some would say the world teaches us how to copy. Interesting.

Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”