I have written about being busy and busy work before. I love working with my million dollar clients, because they get it. (I know, some of you have a HUGE DESIRE to be a million dollar business owner….you have to work through this.) My clients who are not yet, do and they get it they make more money. But it is a struggle for many people who are not making the money they want.
Let me say it again: busy work and being busy are two different things.
In a session with a million dollar client and this very subject came up. She said that so often when people ask her what she’s done to have her million dollar business and she starts to talk, the person interrupts with: “but I’m so busy but I’m so busy.”
Her response? “No, you’re not busy. Real busy is making money.”
Ouch! For some of you that is a statement that stings!
And you know what? I completely agree with her. See, too often new Warrior-Preneurs start a business there still thinking like soldiers. They haven’t made the mental mind shift of choosing their fate, determining what needs to be done to make the money. So they just get busy.
The problem for most? Is not knowing what makes money. And guess what? It’s not just making your product over and over again that makes you money. It’s not hanging out on Facebook. That is just busy work, not being busy. It’s marketing in a creative and unique way.
This business owner in her session said to me; “Ann, I could sell anything I want and be successful. Because I know how to create a brand experience that people want to buy. It could be dog poop I’m selling and I could make it a million dollar business.”
Some of you DON’T believe that. (And some are offended…and still not making money.)
You are stuck…thinking it’s the perfect product or service that sells.
No, it’s the brand experience that sells.
Oh! And don’t you find it interesting that a business owner that ALREADY GETS IT and DOES IT has a coach that helps her achieve it?
Next week I will tell you what a financially struggling client says to this…curious? Or do you already know?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
