Building an influential voice requires that you deal with SCARED. In my book The Influence Factor, I talk about this key element in your influential voice. I have noticed how when a small business owner takes a dip in the money they make, they feel fear, become scared and get stuck.
As I describe in The Influence Factor, fear is one thing, being scared is another. See, I believe fear is real. But scared is another thing. Scared stops you, it paralyzes you, so you are not getting results you actually need when you feel it.
Did we feel fear when our home burned down? Absolutely. But we did not move into scared, because scared would have stopped us from rebuilding.
I have noticed that many small business owners get stuck in scared…especially when money changes. Then they practice INSANE. You know what insane is right? Insane is: doing the same thing over and over again expecting to get a different result!
- You’re watching your e-mail hoping a magical sale will come in.
- You get stuck in routines that really don’t help make any money.
- You’re on Facebook but you are not increasing your influential visibility.
- You never had a smart system in place, one that you go back and replicate and continue to make money.
Ultimately, making money happens even when you’re making money! What do I mean? Don’t stop the process of continuously building prospects. Always have a means for building your sales base. Don’t just SELL when you need some money. But if you are stuck and not creating movement to make money it’s time to get aggressive and do so.
What is the most significant key to influential financial success?
Create a replicate-able system.
I can hear some of you: “I know but Ann, BUT I need to make money now!”
I get that and at the same time what you’re doing is chasing nickels to make a dime.
What do I want you to do?
1-Figure out what it is you want to most sell all the time.
2-Then build an influential voice marketing strategy that calls your tribe.
3-Build into your editorial calendar a MARKETING and SALES strategy for several times a year.
4-Follow your plan, then measure and monitor it for success.
Having an influential voice requires that you overcome being scared. Scared and stuck doesn’t cut it when it comes to making more money, or steady money!
“I use a grammar check tool because English is my first language.”
After you’re done reading this article, I want you to do TWO things:
#1. I want you to tell me a story about a time when you got scared and stuck and it just didn’t work for you long term. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think is stuck? Practicing INSANE? Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
