Your Influential voice and copying…that has been our topic. Last week I shared WHY I know it doesn’t work. This week let me expand further and share another powerful point as well as THREE steps to be your influential voice.
See, there’s the bigger deal that I see happening especially because of the Internet: you are running around copying YOUR competitors stuff. You are copying: strategies, design, names, words on the sales pages, and types of products or services…you are just copying it. You figure if it’s working for them…won’t it work for me?
And then to make it even worse? You’re spending all this time on social media sites looking at what everyone else is doing to “get their business out there” and guess what? Most of those people that you’re copying from are flat broke! Why do you think they spend so much time on Facebook! And copying marketing from people who are broke is really not a smart business strategy.
So what do you do if you want a more authentic influential voice and Bad-Assery business?
1-Step into your most authentic self. Believe in you. Own your self-worth as I said in this Showcasing Women article. Stop telling yourself lies. Realize how extraordinary your life really is. TELL your story. Know that you call your TRIBE when you do. THIS is your influential voice-not someone else’s.
2-Step away from watching what everyone else does and decide what makes you uniquely you. Build it into your brand message and energetic connection. (Yes, I even do this with my beauty business clients, not just consultants and coaches, everyone needs it) Now I know some of you think your lives are very ordinary but trust me you all have a unique point of view, I wrote about that in my Empower Your Truth post.) It’s been given to you; you are on this earth to stand out uniquely among others.
3-Spend time journaling daily. “Oh, Ann!!! And now you’re going to make me write?” Yes, I am. Here’s what I know of the hundreds of small business owners that I have worked with over the years: every single one writes. And those that stick to it find their story. Those that stick to it see their uniqueness. Those that stick to it are more creative. Your writing will help you find you and your unique approach. Breakthroughs happen when you write, which is why I do a 30 day writing challenge if you are up for it!
Please understand, I’m not saying that some techniques and strategies aren’t important to copy, absolutely there are sales and marketing strategies that work. Follow the ones highly successful business owners are doing! And I’m going to say something that is often hard to hear: that boils down to $$! You are NOT in business to be broke! There are business practices in terms of managing your money that are smart, follow them of course, using your influential voice!
Creating your message that calls your tribe is how you stand out Build your Influential Voice, and have a Bad-Assery business! Where might you be a copy and need to stand out in your originality?
After you’re done reading this article, I want you to do TWO things:
#1. I want you to tell me a story about a time when you copied someone else and it just didn’t work for you long term. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think is stuck in “copy mode?” Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
