Building your Influential Voice: Discover it FIRST!

Ultimately, building your influential voice in your business requires that you truly discover you and your influential voice. The fourth element in my book, The Influence Factor, focuses solely on doing this. I find with every client I work with the biggest struggle they have is understanding who they are and how that’s different from what they do. When you want to build an influential voice that attracts and calls the tribe of people who want what you have to offer you need to dig deeper than just what you sell.

There are many ways that you can dig deeper and understand who you truly are and infuse it into your brand message and marketing. When you do, you will truly discover your influential voice in that message. In the book I give several great activities to help you on this journey, and one of the things that I encourage you to do is step away from the roles that you play and start to think about who you are regardless of those roles. For example, I am “smart savvy and sexy”! I actually think it says that on my About.me page! And if you look at my brand messaging all three of those things come through: in my writing, in my personal style, in my pictures, website and my graphics.

Funny thing? Is for a long time I tried to NOT “do me” and dumbed down my best self. My hair, the clothes I wore, the language I used (Bad-Assery never was said back then!).  I was afraid (needed to overcome being scared) that they would impact people in a negative way, and then they would not want to work with me. And all I did was attract people that didn’t really like me, and frustrated the hell out of me! Now I stand up tall and proud show off who I am use my savvy opinions and mindset show the intellect that I carry and do it in 5 inch high heels!

It’s me. It calls my tribe.  And embracing it makes my influential voice and brand message powerful. Who are you what do you need to bring forward in your influential voice and for your brand message?

Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”