If you want an influential voice in your marketing and brand message this is one of the most important tips to walk away with. “What you love will attract your tribe and sell your offers with ease.”
Read that sentence again!
If you want an influential voice in your business, understanding that your passions, where your heart pounds, where your soul is at, will attract your tribe. Stop shopping your business at people every second of the day! Share from your heart who you are and what you’re passionate about and watch what happens instead. Come on, admit it, aren’t you TIRED of “What do you do” at every networking event you go to…especially since they really aren’t listening?
I would argue they really don’t care.
This is often the hardest lesson from my clients to learn. Marketing begins with first a level of vulnerability, then credibility. Credentials are easy; establishing that you know what you’re talking about is easy. Heck, many people just stealing from others to show their “credible”!
Being truly vulnerable, to share parts of yourself and your own journey to get where you’re at is a whole other level of being. Especially if you believe that you are in the business of changing people’s lives. And guess what? Most of us are in the business of changing people’s lives when we really get down to it! Even my natural handcrafted soap makers want people to change their lives and stop putting chemicals on their body and in their systems!
So have they told the story of why they use natural products?
If you are a coach, have you shared your journey and challenges?
Just today I shared with a client that there is ALWAYS a “next level”, and my struggle to get to the one I have recently transcended to. I share with her how I felt like everywhere I went EVERY ONE did what I did, which shattered my self- confidence. At least enough for me to GET to the “next-level.”
Then I had the opportunity to be around a collective group of people at the next level…and guess what? We ALL did the SAME thing! Just wrapped in our unique messaging. And my message, my story attracts my tribe.
