As a service based professional, there is ONE key to get more speaking engagements. You want more speaking engagements right? Lol! You understand how important it is for marketing and selling your service?
The one key to getting more speaking engagements? Have a clearly designed presentation based on the service or package you would offer.
What does that mean? It means that you have organized what it is you do in a way that makes sense to buyer’s minds. It’s not just enough to say that you are a performance coach, or a life coach, or a business coach in my case. It’s not just enough to give REALLY great content. You have to be able to share in an organized fashion what it is that you do (your offer) when you speak.
This is COMPLETELY different from giving a really great EDUCATIONAL-BASED strategy. If you read my post last week, you have a basic understanding that isn’t enough if you want to SELL your service when you speak.
Ok, Ann got it, it is, but I am not converting….
I know many times when you speak you have to make sure that your presentation is not salesy, even though you can make an offer… or not. When I work with creative intuitive entrepreneurs like you who know what they do serves the world for the better; who know what they do is deserving of a higher price point; I often find that they are missing this critical piece.
So if you want more speaking engagements make absolutely sure you talk is completely related to what you do, organized in a step-by-step logic..
As a huge fan of Napoleon Hills Think and Grow Rich, this was the pivotal “aha-ha” moment in my life. As somebody who loves what she does and does it very naturally, I was comfortable sharing what I know, but it was never organized. You must organize that knowledge. What does that mean? It means putting steps or an order to the problems that you solve for your ideal customers.
This is a MUST
I know some of you were thinking “but Ann, what I do is so organic and unique to every customer.”
That’s a later blog… (what I do in my Confidence and Content Creation for Creative Entrepreneurs)right now if you want more speaking engagements, you need a SYSTEM. Then speak one STEP in your system. Then you can sell the system. The buyers get the logic and flow. They see they need more from you.
More insights next Thursday!
Are you wanting to understand this at a deeper level? COMPEL. SPEAK. Sell. is designed to teach you, step-by-step how to organize what you do and sell it from any stage with ease! Get the free videos to get started today!
I am giving you this great content and it doesn’t cost you a PENNY! At the same time, it isn’t free! Here is what I ask:
#1. I want you to tell me a story what you spoke your HEART out, was sure you’d sell and nothing happened. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think needs to see this? Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
I’m giving you this valuable information to encourage you to step into your Bad-Assery business success! It doesn’t cost you one single cent, but if you find it valuable I ask that you share it with 3 friends (email, facebook, or your social media choice) in exchange for payment.
