When speaking from the stage having a choice for list building or selling your service is always an important strategy to consider. Of course I LOVE being able to accept their credit cards or checks after my presentation! That of course is a true close from your presentation. What do I mean? If you did not actually GET PAYMENT you did not have a sale. Interested is not a sale!
But “interested” is many people in the room, so list building or selling? DO BOTH.
Research shows that the top sales speakers will close about 20% of a room. So if you speak at a local meet-up that averages 30 people you should be able to close six to be a top producer from the stage. Most top sales speakers will also have 80-90% of the room choose their list building option. Interesting language I am using here huh? See I want you to get comfortable with being a speaker who sells. Not just inspiring. Sales speakers are very inspiring and educational and they make money doing it. They see themselves what way…do you?
OK, that’s a different blog post! Of course list building should be a strategy when you speak. Neilson Report said that entrepreneurs that have a list building strategy sell 216% MORE than those that don’t! And we know that 20% is a great sales close rate…I WANT the rest on my list!
So what are the best tips for getting more people to sign up for your gift or free offer?
1-be sure that the offer is so wet your pants good that they actually want. Most speakers are giving things that they don’t want or aren’t interested in.
2-be sure that your offer is relevant to the sales offer you make. When it’s not you aren’t building a list of potential buyers.
3-make sure your free gift is something that’s easy for you to produce and give it to them within 48 hours of your presentation.
4-o not over complicate your free offer. “If you do this then you get this. Or if you want do this get this or you can get this.” Make it one simple easy offer.
These 3 tips will help you have greater success at list building and selling when you speak. I average about a 90% rate of emails when I speak on top of a 20% sales rate. For example, I spoke at a local business woman’s meeting, there were 25 in the room and 22 signed up for my free offer, and 6 bought my package!
I have ONE tip that is so killer cool if you want to learn it make sure you sign up to get my Compel. Speak. Sell. MasterMind videos and watch for that tip- it is KILLER to get these results!
