Selling from the stage without feeling pushy is something I think we ALL want. I know I do, I also know I like sales because it keeps my family happy and doing the things we desire! At the same time I want to feel really good about the presentation I give on stage. And selling from the stage without feeling pushy makes me feel really great about both!
So let me give you three tips that will take your presentation to the next level and allow selling from the stage without being pushy:
1-this starts before you even get on stage. You need to own that you have an offer, and be proud of your offer. If you are feeling unsure about what you offer, the price point you set it at, why you position it the way you position it in your presentation, you will struggle with making it. Then your offer become pushy feeling because you are over explaining it.
2-use techniques that create buyers before you ever make an offer. Too often you give this amazing presentation and then there’s this strange awkward moment of shifting towards the offer. Instead if you apply techniques that make them interested it’s very easy to transition. Some of those techniques are:
- Find their struggle and talk about it when you speak.
- Teach (speak) directly from the resource you sell.
- Show them how what you are teaching them (which is directly related to what your offer is) relieves their suffering.
- Build the interest in lifelong learning and applying the things that you teach.
These few things will turn them into buyers. The most powerful tip there I share within the Compel. Speak. Sell program, and actually offer it as a BONUS tip when you sign up below, watch for it!
3-simplify what you sell. Too often I find that the offer is complicated and confusing. And part of that becomes a problem because of number one above: you aren’t owning what you sell. So you try to make as many offers to make EVERYONE happy. “Here’s a little simple one for $29, or I have this bigger package the bigger package at $399 or if you really want to consult with me you can buy the $1500 package, but oh cross that out, because today you get it for…”
You see where I’m going. I want you to simplify the offer, offer a big juicy related bonus with it or a amazing discount and keep it simple. The choice then becomes a simple yes or no. Which makes selling from the stage with feeling pushy powerful. Now the potential buyer has a simple choice.
