The first step in COMPEL. Speak. Sell. is to build a brand story. It probably doesn’t surprise you that when speaking from the stage, storytelling would be important. As a matter of fact some of you might skip reading this blog because you think you’ve got it down. Being funny, or inspiring isn’t enough if you really want to grow your sales funnel and have more amazing clients. There are important components to storytelling. This blog will cover 3 types of marketing stories to consider.
Of course we want to tell a compelling brand story because:
- They inspire
- They ignite
- They align
- They create vulnerability
- And ultimately buyers are attracted to a story.
There are there are marketing critical components of masterful selling from the stage that must be present in your storytelling for it to work. As a matter of fact, if you have been told that you’re extremely inspiring and motivating yet don’t seem to be closing as much as you desire, this may be the common problem.
When you are building a brand story I want you to understand a key marketing concept which is to create vulnerability. Vulnerability is critical because we do business with people we know, like, and trust. That means when crafting a story for when you speak you want it to achieve the marketing goals Stories can help the audience:
1-about our lives so they know us,
2-learn things about our passions so they like us,
3-understand things that show how truly relate-able we (“been through it”) are to our ideal client, so they trust you.
All 3 types of stories are important in order to build vulnerability when you present.
You will need all 3 types of marketing stories; about yourself, your life and your passions, and relate-able stories in order to just inspirational and have sales. Begin by looking at yourself and how you can tell stories that will really matter long term. Then connect the audience with you and your passions.
Next week I will share the ONE component often missing from stories when you want to speak to sell.
