Storytelling when you speak, makes perfect sense doesn’t it! Anyone can tell a story. And many people can tell fun, inspiring, memorable stories. Telling a story that does those things AND helps your ideal client become a buyer of your service is a whole new level of storytelling to learn.
I find that many of my clients struggle with this. They have been told how inspiring they are. They have been told how great their stories are. They have been told how funny they are when they speak. And those people are just not buying their offer. That’s because storytelling when you speak to sell is a skill set to learn.
As a matter of fact, I struggled with this strategy in storytelling. But I will tell that story in my blog next week! See telling a story that attracts the buyer, one that allows the ideal client to think: “wow, I need this.” is different. Storytelling when you speak that attracts the buyers to actually give you the money for your program or service is a different kind of storytelling.
This storytelling requires that you strategically think about THE POINT of the story. Many adult learners in an audience are skeptical to begin with. And if you are there as the speaker to teach them something and then you tell a story, they are thinking: “what’s the point?” “Why is she telling me this?”
To make your stories truly powerful tie them to a point that makes sense to the audience. And if you really want to be masterful at telling stories that attract buyers you make the point related to what you sell.
Okay, wait a minute, did that just get a little harder?! This is what I teach my clients to do. Of course t requires that they have organized their knowledge in a way that stories can be tied to a teaching point (knowledge) verses a sales pitch. When ties to a sales pitch, you missed the point!
So consider:
What stories do I want to tell when I’m on stage?
How do those stories wrap up with an important point for my ideal client?
Can I tell one story that I weave throughout my entire presentation that educates the audience, makes the story relatable, and helps potential buyers see value in what I offer?
Can I tell stories that the point directly connects back to a step in my brand resource (I teach what that is in step 2 of COMPEL. Speak. Sell)?
