In Step 4 of my MasterMind, COMPEL. Speak. Sell. I spend time talking with my members about the importance of this simple strategy. Step 4 is all about building sales, and this one tip is critical for sales success!
You must call people to action!
When I was a contract speaker for Fred Pryor seminars, I was a “top 1%er” in BOR (back-of-room) sales. I was asked to teach other contract trainers how to sell better from stage. One of the things I would consistently say: “clearly tell the participants what you want them to do!” I meant this in a very literal manner. This completely translates into business sales success. It works as well when you speak and especially on the internet!
Stop hinting, or thinking they know what to do because it seems so obvious to you! I would have participants in my Fred Pryor seminars pull out the order form. I would actually say, “Pull out the order form.” And then I would say, “Circle number seven.” I would say, “Meet me in the back of the room.”
When I first transitioned out on my own I “forgot” to follow this model. (How many of you read my blog about my huge FAILURE speaking at Author101?) It hurt me in the process of selling more, and building my list to sell more. Now I do it all the time and, honestly, I know I need to do EVEN MORE if I want more success.
You must call people to action!
It is important that you tell them exactly what you want them to do. Say “I would like you to share this on Facebook.” OR “I would like you to put your name and email address in the box below.” OR “I would like you to take this form and put your name and email address on it and meet me in the back of the room.” OR “Please put your name and email below to learn more about…”
You must call people to action!
The more frequently you give clear steps, clear calls to action, and tell them what you want, the better your results will be. So go through and look at your presentations, your options, your landing pages, your social media, your blogs….what do you want them to do? Are you calling them to action? Could you do it more often too?
