I remember an epiphany I had that solved my constant struggle with content strategy. Let’s face it, in this day and age, content rules! It is critical if you want:
- to get visible,
- to sell more,
- to get more speaking engagements,
- to build your list,
- and close more clients.
Bottom line, you have to have great content.
I can remember sitting at my computer or with a notepad, struggling with “what” to share. So let me share my epiphany that helped me overcome the struggle.
First and most important, I work so hard with all my clients to understand this…. you’ve got to build your Bad-Assery Branded Resource© (BBR). Your BBR becomes the way you build content. I found that when I was able to focus on the steps in my program, when I stopped the limiting belief that “every client is unique” and ORGANIZED my KNOWLEDGE (step 2 in my MasterMind) it was easier. This allowed me to really think about all the things I want to teach a paying customer, more and more ideas and content just kept coming to mind.
This brings up a second important point. When developing content for marketing: blogs, your list, once they opt in, a speaking engagement, social media…WHEREVER and HOWEVER you market….start first with your clients. If you prioritize the people who already pay you, and what they say they need from you, you should be able to come up with endless amounts of content!
Of course, when marketing you want to reuse and repurpose everything you have. Once you write stuff for your paying customers, then you can tweak it and turned it into a marketing and sales strategy. Learn to apply this (it is BRILLANT) strategy that will save you so much time, and is REALLY simple to do!
In my 30 Days to Confident Content Creation program I show you every day how you can take 30 minutes, and continue to build enough content to use everywhere you need it. It really is that simple to become a content generating MACHINE!
