I have said it forever, “If you do one thing, blog!” Back in 2008 I started “Blogger Monday with Ann Evanston.” It first started on Twitter, and as it grew we moved it over to Facebook. The goal was all about blogging, creating a community of bloggers, and sharing that support. The phenomenon of blogging has not changed.
Guess what? I still say that to my clients. Blogging is the cornerstone of your content strategy. If you write blogs you can turn them into long term nurture strategy in your auto responder. You can turn them into content to share with customers as well! AND they will become the TOP organic traffic driver to your website!
Blogging though is critical from a visibility standpoint. Here are 4 reasons why blogger leads to better business:
- 77% of people on the Internet read blogs.
- Websites that have blogs also have 434% more indexed pages and search engines.
- 61% of US online consumers have made a purchase based on reading a blog.
- Small businesses that blog generate 126% more leads.
I’m always telling my clients there are two goals; generate leads and close sales. So it’s time to start blogging! It’s a powerful strategy that helps you have content that is valuable across multiple marketing strategies. This is what I love doing in my mastermind Compel Speak Sell, showing you how to simplify the content you need and how use it in multiple places to increase leads and sales!
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