If you garden, there’s nothing quite like the first ripe tomato of the summer. Okay, if you don’t garden you probably know how fabulous summer tomatoes are fresh from the garden! That first tomato though, for a gardener, is a symbol of accomplishment. There’s nothing more powerful than picking it, realizing that you nurtured and cultivated something to grow, that now you get the pleasure of enjoying!
Then you get to make a decision about how you’re going to eat that first tomato! Right from the vine still warm from the sun, in a salad, with some mozzarella, or just a little salt!
[Tweet “Interestingly, I think that first tomato is just like getting your first customer in your business!”]
You nurtured and cultivated something powerful and they bought it! You can’t wait to show the customer everything you have to offer. You’re excited about what you will do with them. You’re available, ready, and willing! It’s a beautiful relationship.
Then, just like my tomatoes, you will have lots of them, sometimes it’s even overwhelming (in a good way of course!) deciding just what to do with them! As is your plan in your successful business, clients will grow, more come! Guess what? Thinking about how you will WOW multiple customers without having to individually manage each one of them is part of the growth struggle you will have. How will you excite and delight each customer as they come on?
How will you make sure they feel just as special as the first one?
This is why when I work with clients we talk about the “5 Fundamentals of a Bad-Assery Business”. Customer WOW is one of those five fundamentals. If you start to put pieces in place now as you’re growing your business to have greater success, later when more customers come on you’ll be ready. How do you want to WOW them and make them feel like the first? What steps are you taking to be organized and ready, without delay?
