Your speaker introduction, that thing that is read by somebody else prior to you giving your talk, (webinar, radio, telesummit, or on stage) is a critical step towards invigorating buyers (Step 5 in my Bad-Assery Business™ MasterMind program).

Too often, when we get ready to get “onstage”, “someone” reads a list of credentials that we think will help us have credibility and influence with the audience.

And honestly, the audience could care less! If you are doing that, you are a big ol’ yawn, before you ever get on stage! Shouldn’t your goal be getting them liking you with that valuable time? YES!! And if your talk is short, you just lost valuable minutes that you could’ve used to get them ready to buy!

I teach my MasterMind clients to think about that introduction strategically as valuable “presentation time” that sets up the audience to know, like and trust you, as well as subliminally hear an offer with ever selling them!

Here are 4 simple steps to include in your speaker introduction?

1. Humor is wildly powerful in a speaker intro. How can you add humor? Something funny about yourself is the best way. When you write it, you need to do that in a way that allows the person who’s going to read it to know that it’s meant to be funny.
2. You only want 10 to 20 words maximum about why you’re an expert. A simple one-liner to reinforce why you are qualified to talk to them is all the credentials you need at this point.
3. Most importantly, your speaker intro needs to emotionally connect the buyer to you. So turn it into a story. What happened to you personally that you’ve learned about what you now are expert at? How can you be relate-able to them in a way that shows them you understand what they are going through?
4. And lastly, you want to make sure that your program, your offer, is clearly named at the very end…just before you come “on stage”. You want them to say something like: “Today, Ann will be sharing with us Step Five in her program on Becoming a Compelling  Speaker before you ever Get on stage!”

This is the key to a good speaker introduction. Make sure those components are present and you will be launching them towards being buyers!

One last tidbit. Prepare the person who is going to READ it!

• Ask them to read it in advance, this makes you both look fabulous!
• Share clearly what you want: humor, energy, but these words, not something else.
• Ensure they have a copy that’s big enough for them to read easily! 10 to 12 point is typically too small for most people!

This 30-60 seconds sets up sales success, without being salesy and allowing you to connect before you EVER speak—-now that’s compelling strategy!