In May I wrote a blog about shifting how we think about networking. In order to become more influential in our careers, we have to start thinking about broader more shallow networks instead of deeper, and much smaller networks.
I’d like to you to think about your deeper smaller networks as your referral base. These are people that you get to know much more deeply, spend a considerable amount of time with, and there are probably people that you will joint venture with and partner with in order to get results.
The challenge then becomes for women, because we so naturally build deeper relationships, is how to build the broader network that actually feels valuable.
First of all, let me say that it honestly takes way less time! Your referral network takes considerable time! Conversations on the phone, meeting for coffee, really getting to know each other’s work and how you can support each other…. those things are time consuming!
In building your broader network, the key is to think about the “emotional bank account” theory. You want to do simple quick things every so often that shows that you are in touch, know something about the person, and can be helpful without asking for what you need. By doing this you create karma, and reciprocity.
[Tweet “What comes around will always go around, even with your network!”]
The best influencers in your industry do this.
What comes around will always go around. What are simple things you do to build emotional bank accounts with people?
