The Internet, and especially social media, has greatly changed how we can market and network in our businesses. In 2007, I made a significant change in my target market and I needed to find them. Using the Internet and social platforms allowed me to connect with people I would not otherwise meet.
I also developed techniques that allowed me to connect with people in this “strange place” that we were all figuring out! Back then I had tremendous success with being social first. Fast forward 10 years and social media platforms and what is happening on them has changed dramatically. Most of them were private back then and now they’re not. The goal of making money is not only for the company, but for many companies the people using the platforms.
For a period of time I was still running with the old mindset of “build relationship, be social, get to know people, don’t over share what you sell.” And guess what? It was getting me nowhere in terms of growing my business. See, I had to change my mindset about marketing on these platforms. I had to look at what successful small business owners where doing.
I had to stretch my comfort zone and be willing to try something that would make me uncomfortable, something, because of my closed mind, I was judging negatively. I’m a big believer if something makes me uncomfortable I need to expand my mindset in order to grow.
So what was the technique? Simply private messaging people in connection with the project I’m working on, or share what I have, to see if they’re interested. Now, I still do my homework and use personalized language to connect with things that they’re involved with, or doing, or sharing on the platform. I do not just send a generic message to every single person I’m connected to that means nothing to them.
My goal 10 contacts a day. As a result of that I’ve had an increase in sales that’s been dramatic in 30 days! In addition, I reached out to a couple heavy hitters and through a conversation after the private message they are giving me opportunities that will be mind blowing for my business! Beyond what I asked for!
Do you need a new mindset about what you’re doing in creating connection and potentially growing your business at the same time?
[Tweet “Success is dependent on a “yes” Mindset. Where can you think more “yes?””]
