by Ann Evanston | Jun 11, 2015 | Business Strategy, MasterMind
It’s always interesting to become an entrepreneur and then to really think about the business side of success. What you love to do, your passion, it’s typically not the business! That is why in my MasterMind, COMPEL, Speak, Sell, we spend time on looking how you leverage what you’re doing and get it organized into systems so that you can have long term success.
No matter what, there are certain things that need to be put into place in order to earn what you desire. And I don’t care if that’s $3000 a month or $300,000 a month!
That is why I have been working on the 5 Essential Elements of a Bad-Assery Business™ for you. Each of these essential elements are important as the foundation of your success to be able to grow the level you want. Many people, actually (even I did) grow financially, THEN struggle because these are not in place, as they need to be to fully leverage what you do. Our focus in the MasterMind are assuring that you are leveraging your business in order to grow.
These five elements are RARELY talked about, especially in a cohesive and seamless system. That’s why I share them here, so you can see each, and understand what it takes to build your Bad-Assery business!
[Tweet “We think if we take what we so passionately love, and “put a shingle up” people will pay! HAHAHA!”]
The joke is on us!
The five essential elements are:
1-Vision of Self: You are, in many ways, your business. How you build your esteem, deal with your limiting beliefs, have strong boundaries for life balance, and step into the visibility of being known is important. This also has to do with how strongly you believe in yourself and your abilities. Are you ready mentally and emotionally to achieve what you desire? Are you ready to do what it takes? Ready to be big, bold and VISIBLE.
2-Marketing: Let’s face it, it doesn’t matter how great you think you are if nobody knows how great you are! Marketing is the strategy that allows you to be visible, and to be known, liked and trusted. What is your marketing plan and how is it being leveraged to help you grow? The ability to have a plan that helps you know and find your tribe, how they find you when out and looking, and most importantly, how you create a “prospect, into lead, into customer” plan.
3- Sales: Ok, this is the ultimate litmus test a business…revenue. Yes, I said revenue. Oh, so you just need a steady income now? Well, what do you charge? Do you own it? Do you have a sales and special offer strategy? Can you close in person, online and on the stage? Do you have a plan for the ONLY TWO KINDS of money you can make?
4-Customer WOW: You have to build the plan of how you will execute what you say you will do and make sure your clients are truly delighted with how you handle that. This also needs to be placed into a system so it eases your time. Once they buy, it isn’t over! Now it’s time to make them go “ohhh-ahhh!!! What is the strategy to keep, repeat, delight?
5-LEVERAGE: If you really want to earn more with ease you must leverage. This is all about the plan to “duplicate yourself” and “be TOP OF MIND”. Automation, scalability, and making money while you sleep! At least three of the pillars above require technology in this day and age! It is not going away! Technology absolutely helps you in systematizing what you do so that you can earn more with ease! It is a necessary part of growing a healthy business
Which of these do you need to work on?
by Ann Evanston | Jun 3, 2015 | Business Strategy, MasterMind
Self-worth is so important for running a successful business. It’s crucial to be able to have confidence in what you think and feel, even if somebody else differs in their opinion or mindset.
I recently had an experience that really hit home about how critical this is. In a conversation with a friend’s girlfriend we had a clear difference of opinion. She so wanted me to agree with her. When I didn’t agree, she tried to convince me. When I still didn’t, she started to cry.
At that point I put my hand on her arm and decided to end the conversation. She could not stop crying and told me she thought I was mean for disagreeing.
To be successful in a business, you must know your mind, and have confidence in it, even when others disagree. If you constantly think others are mean when they disagree, it will be al long hard road.
[Tweet ” One of the things I work with clients in building their self-worth is
understanding the concept of stepping into “educo”.”]
This is about really taking what you have learned, and tapping into your self-worth and knowledge, and making it yours. It means that you can confidently move forward knowing that what you have to offer the world is special. You don’t need somebody else to agree to know that’s true.
Are you able to surround yourself with others that think differently than you, to allow them to have their own viewpoint, and still have confidence in yourself? Are you able to own how you think and feel without everybody agreeing?
This is why “Vision of Self” is the first and most important frame of a Bad-Assery business, and so critical that I work with clients to have the strength to step up and out.
by Ann Evanston | May 28, 2015 | Business Strategy, Opinion
Watch out for the opinions of others if you want to be successful in business! I learned this first and truly by absorbing Napoleon Hill’s book: “Think and Grow Rich.” He says:
“Opinions are the cheapest commodities on earth. Everyone has a flock of opinions ready to be wished upon anyone who will accept them. If you are influenced by “opinions” when you reach DECISIONS, you will not succeed in any undertaking.”
Believe me, I love when people asked my opinion, heck who doesn’t?! When you decide on the system, a plan for success, it is critical that you stick to it and don’t get caught up in the opinions of others.
When you are developing a system for your business outside opinions will only confuse and frustrate you.
[Tweet ” I have learned that I have to be extremely careful even when clients want my opinion.”]
I understand they trust me, and having my opinion matters to them. I am honored that they feel that way. Reality is, though, that I have a system I teach them, and when I give opinions of thin
gs outside that system I only confuse the scope of work that we do together and it doesn’t add value. When my opinion disagrees with that of another thought leader they admire… Oh! Now they’re even more frustrated!
So beware of giving and receiving opinions when it comes to your business. Especially be aware of opinions of people who have no risk in your business, financially or otherwise! You have all the risk, choose a system that you’re implementing, and don’t be so concerned about everyone’s opinions!
by Ann Evanston | May 27, 2015 | Women Inspire
Yes, I dropped the ball on my two blogs a week. It is true, I’m human just like the warriors I work with. Interestingly, I learned a lot about myself and why I dropped the ball.
[Tweet ” I frequently say with awareness comes wisdom. Are you aware enough of yourself to know what’s happening and how to fix it?”]
What happened was my grandmother died. One of two in their 90s, she is the first to pass. She’s a woman who taught me about love and relationships more than anything. Honestly, in many ways I owe the success of my relationship with my husband to her.
This truly is a first major loss for me. I have other family members that have passed, and I was definitely sad. This time I feel a part of my spirit is gone. And with that the grieving process started.
My last visit 10 days before she died
Interestingly, I’m working with a very special coach who specializes in hand analysis. We had a session during the time when I wasn’t doing much. She help me understand a part of me that can swing into sadness and depression, and for who I am, the best way to get out of it is to dive back into meaningful work.
Most people will tell you to grieve, take time off, be sad if you need to. She told me I probably need to write a book!
And here I am two days later at least back into blogging! Why? Because when I share with others I heal inside. Do you have that awareness about you? Understanding that only builds my self-worth and confidence. I know I’m still sad inside. I do, though, feel better when I share what I know and
help those that work with me.
by Ann Evanston | May 13, 2015 | Mental Mind Shifts
Having self-worth doesn’t mean you are never afraid. Most people have moments of confidence and moments of fear. What separates someone with strong self-worth from someone who does not have it is how they handle those moments of fear.
When you have strong self-worth confidence wins more often than fear. When you struggle with your self-worth fear can become consuming mentally and emotionally. Fear can paralyze you from leaping. Fear can turn into scared and then there’s no movement whatsoever. Fear can stop you from asking for what you deserve.
[Tweet “Fear can stop you from achieving your unlimited space and potential.”]
Having a strong vision of self will help to develop your worth so that when fear comes on you are able to choose confidence instead of the fear. You have a belief in yourself and your abilities to achieve what you need to do. You will no longer be afraid of the negative people that will surface, or those that will challenge your expertise.
It’s so much more than the “job”
This is why vision of self is one of the most important frames of a healthy Bad-Assery business. Some people think that running a business is all about “doing the job.” But it’s so much more than that. YOU make your business. So working on self matters.
