by Ann Evanston | Feb 27, 2014 | Influence Factor, Speaking Strategy
I love speaking on the stage! And I’m sure many of you have learned that it’s one of the most brilliant ways to close clients quickly and effectively. At least you have heard that! Often I find that amazing creative, intuitive entrepreneurs just like me don’t realize that they make 5 mistakes when speaking to sell that stop the BUY.
As a matter of matter fact I think if you understand the clear steps and process to selling from the stage it’s easy to close thousands of dollars in one speaking engagement, be it 20 minutes, or two hours, or two days. I find there are five common mistakes when speaking people make onstage so they do not sell their service. They may be told they are SO inspirational and fabulous…it just not so converting to the sales that they want.
What are those five mistakes when speaking?
1-you do not clearly share steps to a process that you lead your clients through because you think your cuteness, or intuition, or your credentials are enough to convince them to buy. Ok that’s harsh, but what’s my point, your CREATIVITY doesn’t sell unless your a painter.
2- you do not connect to the audience with a compelling, and emotionally connected story that has a specific WHY connected to the audience, what you sell, and more importantly why they care. Storytelling is inspirational, it alone is not a sales strategy without the WHY.
3-your transition to your offer lacks Bad-Assery confidence and energetically turns your audience off. Let’s face it, if you do not confidentially talk about your offer like you do the rest of your presentation THEY feel it.
4-you are not making a clear promise to the buyer if they sign on the line about what they’re going to get and how they will transform. You may think you do, but in 18 years teaching this, most people are not selling the promise.
5-you are constantly creating “new presentations” instead of perfecting one (or maybe two) presentation that is clearly based on the process you sell. With out this you are not know for anything. AND repetition is the key to good marketing anyway.
Honestly you might not even be aware that you are making these 5 mistakes when speaking to sell. And it’s not your fault. Who is teaching you a process to change that? (I do!)
These five mistakes when speaking give you some ideas about how to grow and excel from the stage and earn what you deserve. I would encourage you to sign up for my five videos on how to improve these five steps and have greater success on the stage.
I am giving you this great content and it doesn’t cost you a PENNY! At the same time, it isn’t free! Here is what I ask:
#1. I want you to tell me a story about a time when you gave your heart on stage and not one client signed up. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think needs to see this? Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
I’m giving you this valuable information to encourage you to step into your Bad-Assery business success! It doesn’t cost you one single cent, but if you find it valuable I ask that you share it with 3 friends (email, facebook, or your social media choice) in exchange for payment.
by Ann Evanston | Feb 26, 2014 | Influence Factor, Mental Mind Shifts
Don’t you want to receive what you deserve? I do!
The world is truly an amazing place. I 100% believe in the law of attraction and abundance. Of course I have to put in the action to receive correct?
When you finally get clarity about what the “hell you sell”, and you develop it and organize it in a way that makes sense to others the universe floodgates just open up! I like many of my clients, as a creative, idea generating, intuitive entrepreneur have so many ideas and things that I could sell and can do. But that doesn’t mean I should be!
And having the confidence to truly just draw the line and own what it is you do is the first step to receive what you deserve. Last year was that year for me. I had to create the clarity and confidence in what I do. I had to feel the fear of not selling it easily yet. I had to start saying NO to something that I was good at doing but didn’t passionately love and turn down work that would make me some money but not ultimately fill my passion and desire. And this year I’m stepping out with that true clarity, and guess what? The floodgates are open. Actually in a half an hour just a couple days ago I received three emails from people wanting to work with me (coaching, closed 2 in 1 to 1 Consultation Calls) and two emails for speaking engagements that are actually paid (not ones where I have to speak for free and then sell back of room)!
Wouldn’t you LOVE that? To receive what you deserve?
It comes with how clear you are in what you do. And here’s the catch:
Most of you think you are clear but that clarity is only in your mind.
The buyers do not see your clarity.
This was my struggle and I would network and speak and was told how inspiring I am and still the sales weren’t coming. That is because until you get clear you do not create cash.
And it is possible for highly creative intuitive service based entrepreneurs like me who love what they do to be clear and still be creative and intuitive! How? You have to organize your knowledge and the ability and experience, that’s the second step. It’s actually pretty simple to do, what I work with in my Confidence and Content Creation program.
What are the 3 steps that transcended my success and I now guide my clients through the process to receive what you deserve?
1-Own what you know and sell–GET REALLY CLEAR
2-Organize what you own and sell in a way that makes sense to your buyers.
3-Share what you do in an organized way when you speak, network or market!
Are you willing to own a process that will allow you to receive what you deserve?
I am giving you this great content and it doesn’t cost you a PENNY! At the same time, it isn’t free! Here is what I ask:
#1. I want you to tell me a story about a time when you did not own your worth and it stopped you from achieving something in your business. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think needs to see this? Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
I’m giving you this valuable information to encourage you to step into your Bad-Assery business success! It doesn’t cost you one single cent, but if you find it valuable I ask that you share it with 3 friends (email, facebook, or your social media choice) in exchange for payment.
by Ann Evanston | Feb 20, 2014 | Influence Factor, Speaking Strategy
Speaking is a Marketing strategy! Oh yes, it is! I have been speaking in front of audiences since the seventh grade! Yeah, I actually started Toastmasters back then and my first audience of 10,000 was in 1985! I was on stage with the Rev. Jesse Jackson! What has that got to do with anything you might ask? Well, the #1 way to market your business is not social media like they want to tell you on Facebook, LOL! It’s to get in front of an audience.
Many of you though have heard this before haven’t you? AND many of you get on stages don’t you? You’ve been on the meet-ups, you ask the networking event leaders, in your community, you look for the associations online, and you’re getting speaking gigs for free with the opportunity to sell in the back of the room.
But you’re not selling your service. And that sucks. As a matter of fact, you are probably told you are FABULOUS…but…
In the late 90s I was actually a speaker for CareerTrack, Fred Pryor Seminar’s, and National Seminars Group. As a speaker for them the way we made our money is just like you do now–> selling a product and service to them via the “back of room”. I actually think that’s where that phrase has come from, “BOR”. Now it is the common way on stage, speak for free and you can “make an offer”. If you close 4 people a month you would be happy.
You see that speaking is a marketing strategy….but…you are not closing as you desire.
While I was doing that, I was the top 1% in sales and I was the only woman in that top 1% the others were male! I even had the honor of developing a sales program for other public seminar speakers and teaching them how to improve the process.
So what’s the point? Getting on stage and being told how inspirational you are, how much they learned from you, how fabulous your presentation was, how they can’t wait to go home and implement the things that you shared is awesome. But if you are fighting for the sale, keep hearing excuses, or flat out getting no “bites” you have a gap between what you speak on and being able to sell your service.
That’s just it though, Speaking is a MARKETING STRATEGY. You haven’t learned the STRATEGY, you are just speaking!
Now I have taken what I do so naturally, what I taught speakers 10 years ago and created it for service-based entrepreneurs to learn the strategy. They are steps you can implement. I even created a FREE video series to learn how. 5 days, 5 steps…awesome.
It’s time- to learn this and BE Bad-Assery when you use speaking as a marketing strategy. Get the videos NOW!
I am giving you this great content and it doesn’t cost you a PENNY! At the same time, it isn’t free! Here is what I ask:
#1. I want you to tell me a story what you spoke your HEART out, was sure you’d sell and nothing happened. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think needs to see this? Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
I’m giving you this valuable information to encourage you to step into your Bad-Assery business success! It doesn’t cost you one single cent, but if you find it valuable I ask that you share it with 3 friends (email, facebook, or your social media choice) in exchange for payment.
by Ann Evanston | Feb 19, 2014 | Influence Factor, Mental Mind Shifts
The journey of becoming a spiritual warrior! Being a Warrior is not just about fighting, that is a common mistake people make huh? The journey of becoming a spiritual warrior is one of the most powerful ones. Would you be willing to help a fellow businesswoman if she was in need? It’s an interesting question, because I think most of us the answer would automatically be a resounding “YES”. If the opportunity The universe recently provided me with an opportunity to reach out and be supportive and create success for another businesswoman.
A current high-level client of mine is going through some tremendous health issues. She is very sick surgery and is in her future as well as long-term treatment. As a young woman on the cutting edge of what she is doing it is devastating to see her have to put her business and life on hold for her help. Rightfully so, her Health takes priority of course.
Interestingly, the stress of clients who have paid her, money already spent, is compounding her ability to heal as she deals with her health. As a spiritual warrior, I simply offered to provide solutions. I asked her how can we WOW these customers right now so they don’t feel like you are making them wait. At first she said she did not know what help to ask for. I offered suggestions. And then said, I am NOT asking for payment. I am just wanting to help another Warrior-Preneur when she most needs it. We know her clients understand. Right now though, they are ready to makes changes in their lives and work. In a matter of 15 to 20 minutes we were able to figure out powerful and creative ways that we can reach out to her clients, I can support her and wow those customers.
Would you be willing to do that? Offer a coaching session, design a logo, offer an online class that you have, do a group call…for FREE… if it helped a fellow businesswoman out?
I’m deeply saddened by how ill she is and pray every day that she will be well and come back the feisty fierce woman I know she is. Tears come to my eyes thinking about that. Yet the joy I feel and being able to give some of my time and resources absolutely for free so that she has a win in relationships with people and her business is huge.
That is the journey of a spiritual warrior.
I am giving you this great content and it doesn’t cost you a PENNY! At the same time, it isn’t free! Here is what I ask:
#1. I want you to tell me a story about your journey becoming a spiritual warrior. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think needs to see this? Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
I’m giving you this valuable information to encourage you to step into your Bad-Assery business success! It doesn’t cost you one single cent, but if you find it valuable I ask that you share it with 3 friends (email, facebook, or your social media choice) in exchange for payment.
by Ann Evanston | Feb 13, 2014 | Influence Factor
Are you wanting to build your influential voice? It is necessary for business success. I heard a paraphrasing of something that author Joan Didion said in the Atlantic Monthly when she was interviewed. In my mind, especially this day and age, writing is critical if you want to develop your influential voice, and have a Bad-Assery business.
Joan Didion was phrased as saying: “writing is an hostile act.” That it is about: “imposing your will on the world.” She says there is one sound that is common in all writing: I .
I think this is why so many of my clients struggle with speaking and writing because they aren’t willing yet to impose their will on the world. See to get to a place where you have an influential voice where your tribe is called to you, you must be willing to impose your will on the world. To speak in front of an audience and have them want what you sell, you have to impose your will on the world.
Your warrior must be willing to step to the greater vision. Your heart must be called to share why you think the change needs to be made in the world. Your intuition must be willing to call out and share the inadequacy’s indecency’s you see around you.
REALLY ANN? Ok, well, you at last have to have AN OPINION. A viewpoint. One you own, YOU claim.
Are you willing to share your will on the world. Are you willing to show your influential voice?
Ultimately, what I believe Joan is saying is that in order to write and even speak effectively, you have to put a piece of you in it. Anyone can just speak words. Anyone can just write information. But can you do it in a way that moves, compels, and inspires. To do that you have to take a side, have a viewpoint, and strive for the change that you want. In my Compel. Speak. Sell. MasterMind I teach creative, intuitive entrepreneurs how to build compelling brand story. Do you want to stnad up and out? Then get hostile with your writing!
I am giving you this great content and it doesn’t cost you a PENNY! At the same time, it isn’t free! Here is what I ask:
#1. I want you to tell me a story about a time when you did not own your worth and it stopped you from achieving something in your business. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think needs to see this? Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
I’m giving you this valuable information to encourage you to step into your Bad-Assery business success! It doesn’t cost you one single cent, but if you find it valuable I ask that you share it with 3 friends (email, facebook, or your social media choice) with 3 friends in exchange for payment.
I love speaking on the stage! And I’m sure many of you have learned that it’s one of the most brilliant ways to close clients quickly and effectively. At least you have heard that! Often I find that amazing creative, intuitive entrepreneurs just like me don’t realize that they make 5 mistakes when speaking to sell that stop the BUY.
