Becoming a skilled entrepreneur is, honestly, the biggest challenge of all. It’s the true implementation of the systems that create your success. I remember the first time I saw Michael Gerber speak, he brought me to tears. Author of “The E – Myth Revisited,” he speaks to this very important point. Michael says: “Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you’re working in your business rather than on your business.”
The true skill for success is understanding how to put systems in place that create the business you desire. That’s working on your business, rather than in it.
What’s interesting is there are many speakers and coaches out there that teach systems. Sales systems, marketing systems, branding systems, speaking systems, the systems are endless! You could go to a class or webinar every day of the week and learn about systems!
But therein lies the problem.
[Tweet “Continuously learning about systems confuses implementing systems. And you must implement them to have success.”]
What I find is many entrepreneurs go to a class, learn the system, think they’ve got it down, and then go home and don’t implement.
So what do they do? They take another class. When what they really needed to do was implement the system.
That’s why I love my MasterMind program. In COMPEL. Speak. Sell we focus on the core systems it takes to make your business successful. They are what I call the “5 Frames of a Bad-Assery Business”. Because the participants are consistently working on implementing one system, they are able to measure and monitor results, prove success, and eventually adapt the system to best fit their business needs and desires.
That level of stick-to-it-ive-ness is really important!
Jung said “The most terrifying thing is to accept oneself completely.” This is so critically important to having a successful business of your own. I didn’t realize it until I got personally attacked (well I thought personal, my self-worth needed some work though!).
I love working with entrepreneurs to build their successful businesses! I love seeing them get really clear about what it is that they sell and how to ask for a price that they deserve. I love to teach them how to go about doing that with greater ease.
And then self-worth gets in the way. Which is why I am proud that I have a psychology background and can apply strategies with clients to build self-worth. Lack of self-worth is why you may:
Lower your price point
Question if you know enough to be considered an expert
Feel personally attacked when a critic shows up
It is so critical we are able to move to a place of truly accepting ourselves.
Do you fully and completely accept yourself? Can you accept all of your flaws and fears, edges and imperfections?
Can you stand completely naked in front of the mirror, alone with just the thoughts in your head?
Can you do that and be full of love and acceptance?
What to blog about is a continuous question! It’s probably one of the biggest challenges for entrepreneurs. You get it. You read my previous blog on the numbers. Intellectually you want to blog. And then you go to write something and the mind goes blank.
That is why in my Confidence and Content Creation program I show people a very easy way to always have content, on a weekly basis. I also show them how to repurpose that same content for bigger visibility online, and how to use it in their automated system.
What do I teach them? There are three ways to think about content:
1. Tell stories. Stories work and connect from a marketing standpoint.
2. Use what I teach to my COMPEL. Speak. Sell MasterMind clients and develop your BBR. Your Bad-Assery Branded Resource is your organized system that you can constantly share information from.
3. Think about what your clients or potential customers ask you about and write those blogs.
I’ll throw in a bonus tip, look at what your competitors write about and do your version of it. What’s really important here, you need to stand out as an expert with an opinion in order to really increase leads and sales. Don’t just regurgitate what other people say. It is though a great way to get ideas, especially if you haven’t developed your BBR as yet!
I have said it forever, “If you do one thing, blog!” Back in 2008 I started “Blogger Monday with Ann Evanston.” It first started on Twitter, and as it grew we moved it over to Facebook. The goal was all about blogging, creating a community of bloggers, and sharing that support. The phenomenon of blogging has not changed.
Guess what? I still say that to my clients. Blogging is the cornerstone of your content strategy. If you write blogs you can turn them into long term nurture strategy in your auto responder. You can turn them into content to share with customers as well! AND they will become the TOP organic traffic driver to your website!
Blogging though is critical from a visibility standpoint. Here are 4 reasons why blogger leads to better business:
77% of people on the Internet read blogs.
Websites that have blogs also have 434% more indexed pages and search engines.
61% of US online consumers have made a purchase based on reading a blog.
Small businesses that blog generate 126% more leads.
I’m always telling my clients there are two goals; generate leads and close sales. So it’s time to start blogging! It’s a powerful strategy that helps you have content that is valuable across multiple marketing strategies. This is what I love doing in my mastermind Compel Speak Sell, showing you how to simplify the content you need and how use it in multiple places to increase leads and sales!
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With 18 years an entrepreneur, I understand the hustle that it can turn into. Constantly working to make a buck! You passionately love what you do so you get on that roller coaster and keep earning. You finally make enough to pay your bills, you sigh in relief, and ease back a bit from what you’re doing.
I remember that roller coaster, and I thought it was the way being an entrepreneur was. Then one day I had a real epiphany. I’m really just somebody that goes out and hustles for a buck to make my bills, not a business owner and entrepreneur.
Ouch! That was a very painful moment for me.
Then I did a reality check and had to ask myself, do I really want to be a business owner or do I just want to be a hustler? Trust me, you HAVE to as an entrepreneur get your hustle on. EVENTUALLY you have to as an entrepreneur build a sustainable business.
In that moment of realizing that I wanted to truly take what I love to do and earn what I deserve and earn it in a credible and easy way I knew the answer. I bet you feel the same way sometimes!
Then I looked at what I really needed to do to be successful. I had to put some systems in place, and get organized! And guess what? It worked. I now EARN with EASE.
You might be thinking that putting systems in place is hard. Trust me, it’s not! There is an easier way. And now I teach it. All the blood sweat and tears I put into figuring it out I have simplified in a system that you can replicate and truly still be you and do you!
Here is what Kerry Hargraves said about learning this for her business success!
You know why you started your own business, correct? I mean, you didn’t start it just to make a few bucks did you? You truly have a passion, a deep desire, a need to do your thing in the world, and get paid to do it, right?
By now you realize that there are things that you may have to do as an entrepreneur that you don’t like doing. For me those are things like automated emails, and writing blogs, and setting up technology. I cannot stand those things! Some days when dealing with them, I want to THROW my hands in the air! Ultimately though I have two choices:
1.I can hire someone to do it for me that loves those things,
2.Or I do them myself.
I know, you heard this before. And your mindset says “Ann, I just cannot afford to hire someone right now to do those things for me. I’m new, struggling and need to hustle to make it happen.”
I totally get it! I have been there. But here is the key to your success while you’re in that phase.
You must be patient with doing the things you don’t like doing because eventually they help organize and leverage what you LOVE doing to make more money with ease. Eventually they become moneymakers for you.
So take a breath. Have patience with yourself and the technology. Give yourself permission to take a break,and give yourself authority to complete the work. You can do it.
Long term this will change your business success. I love in my MasterMind COMPEL. Speak. Sell we work to move out of the “hustle” phase of a business and get to the “earn with ease” phase.
