10 Steps to a Compelling Presentation that Gets RESULTS!

10 Steps to a Compelling Presentation that Gets RESULTS!

by | Nov 13, 2014 | Influence Factor

FB 5 videosWhen you’re speaking on the stage, doing a tele-seminar, webinar, or even a radio show for free exposure somewhere, these 10 tips will help ensure your success:

  1. Introduce yourself, and be sure to share one or two reasons why they should listen to you.
  2. Share what they will get while watching or listening to this presentation. Especially share a little teaser that you will give a very important insight or tip they won’t want to miss at the very end of the program.
  3. Tell them why they are in the right place. Name the challenge or the problem that they are having, and the result (the transformation) they can get after applying what you will share.
  4. Share that there will still be things they’ll need to continue to learn and you will tell them how they can do that in this program. This is the place to let them know that you will have a way for them to expand and learn further with you and your programs.
  5. Share your story. This is a place to share your personal story and journey illustrating what you’ve learned based on what you teach.
  6. Give your lesson or present the step in your program that you planned to share. Provide a good juicy tidbit that makes them feel they got great value.
  7. Make your offer. This is where you will give them a place to sign up for your free gift or to sell what you’re selling.
  8. Ask a question to get them thinking about why they need to continue to work on this or why it’s important for them to work on this.
  9. Give them a place where they can share via social media so that it helps you get greater exposure. As you are doing that, continue to talk about your offer and the people who are already signing up for it.
  10. Lastly, at the very very end give them one big juicy to-do to carry forward. This must always come after your offer.

These are 10 simple yet powerful steps to building your business though the opportunity to speak! In my MasterMind, COMPEL. Speak. Sell I incorporate these steps into my system so you have a strategy that completely gets the results you desire. I have a video series that gives more insight–> it’s absolutely free! Get it today and start learning more!

10 Steps to a Compelling Presentation that Gets RESULTS!

You Must Call People to Action!

by | Nov 6, 2014 | Influence Factor, Speaking Strategy

Call people to actionIn Step 4 of my MasterMind, COMPEL. Speak. Sell. I spend time talking with my members about the importance of this simple strategy. Step 4 is all about building sales, and this one tip is critical for sales success!

You must call people to action!

When I was a contract speaker for Fred Pryor seminars, I was a “top 1%er” in BOR (back-of-room) sales. I was asked to teach other contract trainers how to sell better from stage. One of the things I would consistently say: “clearly tell the participants what you want them to do!” I meant this in a very literal manner. This completely translates into business sales success. It works as well when you speak and especially on the internet!

Stop hinting, or thinking they know what to do because it seems so obvious to you! I would have participants in my Fred Pryor seminars pull out the order form. I would actually say, “Pull out the order form.” And then I would say, “Circle number seven.” I would say, “Meet me in the back of the room.”

When I first transitioned out on my own I “forgot” to follow this model. (How many of you read my blog about my huge FAILURE speaking at Author101?) It hurt me in the process of selling more, and building my list to sell more. Now I do it all the time and, honestly, I know I need to do EVEN MORE if I want more success.

You must call people to action!

It is important that you tell them exactly what you want them to do. Say “I would like you to share this on Facebook.” OR “I would like you to put your name and email address in the box below.” OR “I would like you to take this form and put your name and email address on it and meet me in the back of the room.” OR “Please put your name and email below to learn more about…”

You must call people to action!

The more frequently you give clear steps, clear calls to action, and tell them what you want, the better your results will be. So go through and look at your presentations, your options, your landing pages, your social media, your blogs….what do you want them to do? Are you calling them to action? Could you do it more often too?

Blogging is a GREAT Marketing Strategy

Blogging is a GREAT Marketing Strategy

by | Oct 23, 2014 | Business Strategy, Influence Factor

Blog!Blogging…some immediately say UGH! Interestingly I have been teaching blogging as the primary online marketing tool since 2006….and ALL the top online marketing experts say it is the BEST strategy to focus on. Last week I shared that marketing is important, well blogging is a GREAT marketing strategy!

 Here is the deal…I am saying it again: this is the TOP social media marketing strategy as well as organic search engine strategy (other than YouTube videos!)

I always say: “If you do one thing, BLOG!” Why?

Blogging:

  • builds content
  • improves your ability to be more compelling
  • organically drives traffic
  • feeds to your social media
  • is the #1 traffic driver to your website
  • helps you write a book or a program (in baby steps)
  • can be repurposed for social media marketing
  • can be reused for social media marketing or even in your automated list building strategy
  • and more!

So what are some important guidelines to really make blogging work?

  1. Be short and sweet. 250-500 words maximum. If it gets long turn it into a series.
  2. Focus on education based blogs (what I call credibility blogs) AND vulnerability (storytelling blogs.)
  3. Remember your basic rules for writing: compelling title, opening paragraph that helps the reader understand they are in the right place, closing paragraph in summary.
  4. Post blogs at least 2 times a week (once a week or less will not drive traffic)
  5. Write ahead and schedule blogs, this creates less stress!
  6. Think about what you sell and write blogs about that! If you are truly an expert, you always have some little thing to say (250 words isn’t much!)

In my “30 Days to Content Creation” program, I show you how to create more content for blogging (and other marketing goals…it all fits together). Trust me it’s in you…we just need to draw it out!