Speaking is a Marketing Strategy
Speaking is a Marketing strategy! Oh yes, it is! I have been speaking in front of audiences since the seventh grade! Yeah, I actually started Toastmasters back then and my first audience of 10,000 was in 1985! I was on stage with the Rev. Jesse Jackson! What has that got to do with anything you might ask? Well, the #1 way to market your business is not social media like they want to tell you on Facebook, LOL! It’s to get in front of an audience.
Many of you though have heard this before haven’t you? AND many of you get on stages don’t you? You’ve been on the meet-ups, you ask the networking event leaders, in your community, you look for the associations online, and you’re getting speaking gigs for free with the opportunity to sell in the back of the room.
But you’re not selling your service. And that sucks. As a matter of fact, you are probably told you are FABULOUS…but…
In the late 90s I was actually a speaker for CareerTrack, Fred Pryor Seminar’s, and National Seminars Group. As a speaker for them the way we made our money is just like you do now–> selling a product and service to them via the “back of room”. I actually think that’s where that phrase has come from, “BOR”. Now it is the common way on stage, speak for free and you can “make an offer”. If you close 4 people a month you would be happy.
You see that speaking is a marketing strategy….but…you are not closing as you desire.
While I was doing that, I was the top 1% in sales and I was the only woman in that top 1% the others were male! I even had the honor of developing a sales program for other public seminar speakers and teaching them how to improve the process.
So what’s the point? Getting on stage and being told how inspirational you are, how much they learned from you, how fabulous your presentation was, how they can’t wait to go home and implement the things that you shared is awesome. But if you are fighting for the sale, keep hearing excuses, or flat out getting no “bites” you have a gap between what you speak on and being able to sell your service.
That’s just it though, Speaking is a MARKETING STRATEGY. You haven’t learned the STRATEGY, you are just speaking!
Now I have taken what I do so naturally, what I taught speakers 10 years ago and created it for service-based entrepreneurs to learn the strategy. They are steps you can implement. I even created a FREE video series to learn how. 5 days, 5 steps…awesome.
It’s time- to learn this and BE Bad-Assery when you use speaking as a marketing strategy. Get the videos NOW!
I am giving you this great content and it doesn’t cost you a PENNY! At the same time, it isn’t free! Here is what I ask:
#1. I want you to tell me a story what you spoke your HEART out, was sure you’d sell and nothing happened. Tell me what you changed, and how it helped you. Leave a comment. Share anything you can that you think will benefit the Warrior-Preneur community.
#2. Do you have a friend who you think needs to see this? Someone like a life coach, a social media marketing expert, or anyone that offers products and services? Send them a link to this article.
I’m giving you this valuable information to encourage you to step into your Bad-Assery business success! It doesn’t cost you one single cent, but if you find it valuable I ask that you share it with 3 friends (email, facebook, or your social media choice) in exchange for payment.
