I was recently speaking in San Francisco and, because I live locally, I
always take the BART into the city. At the end of a very long day I headed
onto the platform to wait for the train with the crowd. As you can imagine,
the train cars are even more crowded than the platforms!
This particular day, as I crowded onto a train where there are no more
seats, this was happening:
I want your opinion! Would you find that fun or frustrating? Would you be happy and enjoy or move to a different car? And, I’d love to know what you thought I did?
If you choose to give your opinion you agree to:
Sharing your point of view in a collaborative manner that does not attack others’ opinions.
Not “jumping on” someone in the stream because you disagree with their opinion.
Sharing in the spirit of sharing! This isn’t about agreement or disagreement, just a safe place to share opinions!
What to blog about is a continuous question! It’s probably one of the biggest challenges for entrepreneurs. You get it. You read my previous blog on the numbers. Intellectually you want to blog. And then you go to write something and the mind goes blank.
That is why in my Confidence and Content Creation program I show people a very easy way to always have content, on a weekly basis. I also show them how to repurpose that same content for bigger visibility online, and how to use it in their automated system.
What do I teach them? There are three ways to think about content:
1. Tell stories. Stories work and connect from a marketing standpoint.
2. Use what I teach to my COMPEL. Speak. Sell MasterMind clients and develop your BBR. Your Bad-Assery Branded Resource is your organized system that you can constantly share information from.
3. Think about what your clients or potential customers ask you about and write those blogs.
I’ll throw in a bonus tip, look at what your competitors write about and do your version of it. What’s really important here, you need to stand out as an expert with an opinion in order to really increase leads and sales. Don’t just regurgitate what other people say. It is though a great way to get ideas, especially if you haven’t developed your BBR as yet!
I have said it forever, “If you do one thing, blog!” Back in 2008 I started “Blogger Monday with Ann Evanston.” It first started on Twitter, and as it grew we moved it over to Facebook. The goal was all about blogging, creating a community of bloggers, and sharing that support. The phenomenon of blogging has not changed.
Guess what? I still say that to my clients. Blogging is the cornerstone of your content strategy. If you write blogs you can turn them into long term nurture strategy in your auto responder. You can turn them into content to share with customers as well! AND they will become the TOP organic traffic driver to your website!
Blogging though is critical from a visibility standpoint. Here are 4 reasons why blogger leads to better business:
77% of people on the Internet read blogs.
Websites that have blogs also have 434% more indexed pages and search engines.
61% of US online consumers have made a purchase based on reading a blog.
Small businesses that blog generate 126% more leads.
I’m always telling my clients there are two goals; generate leads and close sales. So it’s time to start blogging! It’s a powerful strategy that helps you have content that is valuable across multiple marketing strategies. This is what I love doing in my mastermind Compel Speak Sell, showing you how to simplify the content you need and how use it in multiple places to increase leads and sales!
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Family. Six letters, two syllables, one big gigantic word. How is it that so many people can place so much on just one word? Why do we allow people associated with this word to allow us to feel things that we shouldn’t feel?
Things like fear, guilt, sadness, anger even.
Why is it that we feel a higher level of obligation and commitment to family, even if they don’t deserve it?
How come we will allow family to treat us in ways that we would never allow a nonfamily member to treat us? What gives them permission to do that?
Defining family, and redefining what it truly means to be family, not just blood, is important. Without doing that I would have huge amounts of stress my life! Okay, I’ll admit it, even with redefining it, family still causes me stress!
Recently, family has come back into my life requesting to have a relationship. If an old boyfriend that treated me the way this person has, wanted to be back in my life would I let him? Probably not! (At least I believe I wouldn’t let an old boyfriend who neglected me back into my life!)
Why is it that I allow the person that makes me feel most guilty, and more frustrated than anything continue to be in my life? I wouldn’t keep friends like that.
So why is it that my heart pounds, I feel stressed and sad, I want to cry when I hear a certain family member’s voice on my phone? Why is it that I will allow somebody to treat me in a way that is verbally abusive just because they’re family?
Do you struggle with family? How do you protect yourself and redefine the bond that creates this word?
